Transform Insights Into Unstoppable Growth
Learn the strategic path to sales excellence through our revolutionary methodology based on the principles elite performers use to consistently outperform their competition. In today's competitive landscape, the traditional direct approach to selling no longer works. Buyers are more informed, decisions involve more stakeholders, and the sales process has become increasingly unpredictable. Most sales training focuses on tactics and techniques that worked in a simpler time. Semper Selling™ acknowledges the complex reality of modern sales and equips your team with a strategic, adaptable approach built for today's environment.
The Semper Selling Model
Unlike linear sales methodologies, Semper Selling follows a dynamic, interconnected approach that mirrors how complex B2B sales actually work:
MASTERFUL PREPARATION
Develop a comprehensive understanding of customer ecosystems
Map power structures and decision-making patterns
Create intelligence frameworks that anticipate challenges
Leverage AI to enhance customer research
STRATEGIC CURIOSITY
Move beyond basic questioning to uncover hidden insights
Connect disparate conversations across departments
Help customers see their situation from new angles
Create breakthrough moments through powerful questioning
SKILLFUL ADAPTATION
Read momentum and resistance signals in real-time
Transform obstacles into opportunities
Create authentic partnerships that lead to natural closes
Adapt your approach based on what matters most to each stakeholder
Program Formats
We offer multiple delivery options to suit your team's needs:
2-Day Immersive Workshop Our most comprehensive format includes hands-on practice with your actual sales opportunities and customized scenarios based on your industry challenges.
5-Half-Day Virtual Program Perfect for distributed teams, this virtual option delivers the same powerful content in digestible sessions that minimize disruption to selling activities.
More Testimonials
President’s Club Winner and Strategic Account Executive
“I had the pleasure of attending Semper Selling training our annual meeting, and I can confidently say it was one of the most impactful sales training sessions I have experienced. Mike's expertise, energy, and ability to break down complex sales strategies into actionable steps made the session not only insightful but also highly engaging.
3X President Club Winner, Information Management Company
“Mike's training was interactive, well-paced, and tailored to our specific needs. His passion for sales excellence was evident, and he created an environment where everyone felt empowered to learn and improve. If you're looking for a sales training program that delivers real results, I highly recommend Mike OHora and Semper Selling. Thank you, Mike, for an outstanding session!”
Senior Customer Success Manager, SaaS Company
“Truly one of the best professional development sessions I’ve been a part of. I walked away with concepts I can actually apply in my day to day (work and personal life). Thank you for being such a great teacher this week!”
Vice President, Customer Success, SaaS Company
“Mike, this week was high-impact, not only for me personally but for the team as well. After the session, I debriefed with a few team members, and we identified a path for incorporating several elements. For CS, I see immediate value in integrating defense strategy, high-impact questions, and a few other items into our GTM. We are just beginning to explore this, and I appreciate your guidance and expertise as we implement and progress. Thank you.”
Strategic Account Executive, Preservation Solutions Company
“If you are looking for an out of the ordinary, effective sales training event… Semper Selling is the choice to make. You and your team will embark on a journey through the end to end sales process, with new and innovative technology solutions that your sales team will embrace. The difference in delivery will show after the thorough and personalized prep that Semper Selling takes. Overall 5 star experience that will result in sales! We appreciated the training and can’t wait to benefit with the results.”
Strategic Account Executive, Information Management Company
Before attending the sales training program, we had the skills but lacked the strategy and confidence in our approach. The training provided us with actionable techniques that we could implement immediately. Not only did we learn how to identify and engage prospects more effectively, but we also gained a deeper understanding of how to tailor our pitch to different clients. The impact has been immediate, and our team feels more motivated and equipped to succeed. Highly recommend this training to anyone looking to elevate their sales game!
Vice President, Sales, SaaS Company
“What a week! The Team walked away with so many nuggets including: premortums for new opportunities and possible churn risk customers, how to make active listening your super power, and the power of a meaningful question. Thanks again for sharing your time, experience, and energy with us. We’re excited to put these strategies into action within our Sales and Customer Success Team.”
Customer Success Manager, SaaS Company
“Throughout the week, there were multiple instances where concepts just 'clicked' for me. I've already been able to apply the materials and strategies I learned with an at-risk customer.
Beyond the valuable content, the delivery of the course was exceptional.
Thank you for keeping us engaged and fostering an environment that made learning both enjoyable and effective.”